Empowering Native American businesses in the delivery of consumer financial services.


Better Day Solutions was formed in early 2018 and is majority-owned by Native American entrepreneurs Marshall Pierite and Robin Kovash. Marshall and Robin are champions for improving Native American economies and communities while building meaningful partnerships with Federal and State authorities, as well as, consumer advocates and private enterprise. Better Day Solutions has assembled a team of leaders, managers and professionals with decades of experience, Including:

  • Tribal Sovereignty and Governance
  • Tribal culture and Community Values
  • Tribal Economic and Tax Intricacies
  • Advocacy and Service to Tribal Nations
  • Entrepreneurship and Executive Management
  • Financial Services (banking, consumer lending, collections and credit risk management)
  • Enterprise-wide Technology
  • Customer Contact Center Operations
  • Marketing (direct mail, affiliate networks, lead generation and SMS)
  • Data Management and Analytics (predictive modeling, machine-learning, statistics and mathematics)


To empower American Indian and Alaskan Native economies in the export of consumer financial products to American consumers through market disruptive technologies and tribal regulatory advantages – driving down costs to consumers while increasing income and economic opportunities within the native communities we serve.

We Seek Lending Opportunities For You

Current projects


Strategic Partners

Years of Experience


Marshall Pierite
Marshall Pierite
Founder and Chairman
Marshall is the current Chairman of the Tunica-Biloxi Tribe. Marshall has been a life long advocate for tribal sovereignty and economic development issues. In addition to BDS, Marshall is the Founder and Chairman of The Pierite Group and a board member with National Online Lending Alliance. Marshall is the past Board Chairman for Mobiloans and has over 30 years experience
Robin Kovash
Robin Kovash
Robin is a practicing attorney with the Denver law firm of Jones & Keller where he specializes in Banking and Indian Law. Robin is a founder and active member of BDS and a founder and partner with Heart River Trading Company.
Grady Reynolds
Grady Reynolds
Grady is a serial entrepreneur with over 30 years experience in the financial services industry. Grady is a founder of CL Verify – the nation’s first ‘real-time’ consumer reporting agency – and, an angel investor in technology companies focused on marketing, analytics and relationship management.